ETHICS AND INTEGRITY IN RESEARCH COMMUNICATION: CHALLENGES AND MODERN ISSUES

Abstract. This article examines the importance of using Ethics and integrity are fundamental principles in research communication that ensure the credibility, reliability, and transparency of scientific knowledge. In recent years, the rapid growth of digital technologies, open-access publishing, and artificial intelligence has created new ethical challenges in scholarly communication. Issues such as plagiarism, data fabrication, predatory journals, misinformation, authorship disputes, and conflicts of interest threaten the integrity of research and public trust in science. This article examines the major ethical principles in research communication, analyzes contemporary challenges, and discusses strategies for promoting responsible research practices. The study highlights the importance of honesty, accountability, transparency, and ethical publishing standards in maintaining scientific integrity in the modern era.

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