ZUMER SLANG AS A SOURCE OF THE NEOLOGIZATION OF THE MODERN RUSSIAN LANGUAGE

This article examines Zoomer slang as one of the leading sources of neologization in the modern Russian language in the context of digital communication. It examines the structural, semantic, and word-formation mechanisms of new lexemes, identifies patterns of Anglicism adaptation, processes of semantic derivation, and the morphological integration of borrowings. The influence of social media and artificial intelligence technologies on accelerating linguistic change is analyzed.

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