THEORY OF THE CONCEPT «HYPERBOLE» IN MODERN LINGUISTICS

The article examines the theoretical foundations of the concept hyperbole in modern linguistics, focusing on its semantic, pragmatic, cognitive and stylistic dimensions. The study analyzes the evolution of the term in classical rhetoric, structural linguistics, cognitive linguistics, and discourse studies. Special attention is given to the mechanisms of exaggeration, communicative intentions, cultural conditioning, and the role of hyperbole in contemporary media and conversational discourse. Results show that hyperbole, as a universal linguistic phenomenon, serves not only as a stylistic device but also as a cognitive strategy for categorization, intensification, and emotional expression.

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