ZAMONAVIY SHAROITLARDA KORXONANING MOLIYAVIY STRATEGIYASINI SHAKLLANTIRISH VA AMALGA OSHIRISH XUSUSIYATLARI

The article presents an analysis of the approaches developed in theory and in practice to the disclosure of the economic content of the category “financial strategy of the organization”. It is proved that the prerequisites for effective management of an organization are the development and implementation of a financial strategy focused on modern conditions of the external and internal environment, as well as taking into account the specifics of the industry and the applied business model. Digitalization has become one of the key trends in modern development, affecting many areas of modern society.

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