PRAGMATIC AND LINGUACULTURAL FUNCTIONS OF COLOR SYMBOLS IN DISCOURSE (ON THE EXAMPLE OF ENGLISH AND UZBEK LANGUAGES)

This article examines the pragmatic and linguacultural features of color symbolism within discourse structure, based on a comparative analysis of English and Uzbek languages. It investigates how color terms transcend their basic denotative values to become culture-bound ideological, emotional, and context-dependent devices. The research identifies the underlying cognitive mechanisms and communicative functions of white, black, red, blue, and green within diverse discursive situations. By drawing parallels and noting divergences, the study outlines the specific communicative strategies employed by speakers in both cultures to achieve specific pragmatic goals through color framing.

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