AI IN MEDIA CONTENT MANAGEMENT FOR QUALITY EDUCATION & INFORMATION ACCESS (SDG 4)

The creation of Artificial Intelligence (AI) is modifying the media content management, and the practice has significant impact on areas of education and access to information in the age of digital technologies. The paper proposes how AI can be applied to optimise Sustainable Development Goal 4 (SDG 4) - Quality Education and outlines the practices in this area that i.e.: content curation, personalisation, inclusivity and credibility. Literature values are emphasized by the fact that the utilization of AI-based tools positively influences adaptive learning, automatization of the educational process, and the marginalized community achievement. But more importantly, AI strengthens the information ecosystems in recognizing and preventing false information by offering a set of knowledge sources that are credible and supported with authority. However, the study also recognizes the problems of the outcomes of the algorithmic bias, digital inequality, and the ethical considerations, which have to be prevented to achieve the state of fair outcomes. It has been argued that AI can truly become the driver of better education, narrow down the digital divide, and even offer the credibility of the presented data assuming that it is exercised reasonably. Here, in this study, it will be highlighted that convergence between technological innovation and inclusion and between ethical practices also play a role in making the transformative opportunities of AI in education and three key areas such as education and media to meet full potential

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