LINGUISTIC AND STYLISTIC FEATURES OF THE SELF-HELP GENRE IN XX CENTURY AMERICAN LITERATURE (ON THE EXAMPLE OF DALE CARNEGIE’S HOW TO WIN FRIENDS AND INFLUENCE PEOPLE)

This article analyzes the linguistic and stylistic features of the self-help genre in XX century American literature, based on How to Win Friends and Influence People by Dale Carnegie. It identifies the common stylistic devices and language patterns used in the text. This analysis highlights that the book is known for its simple language, imperative sentences, direct address to the readers, persuasive and motivational tone. The results show that linguistic and stylistic techniques make the genre more powerful and impressive.

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