LINGUOCULTURAL REPRESENTATION OF POLITE NORMS IN CEREMONIAL DISCOURSE (A COMPARATIVE ANALYSIS OF UZBEK AND ENGLISH TRADITIONS)

This article explores politeness norms as linguocultural phenomena embedded in ceremonial practices of Uzbek and English societies. Itexamines how rituals function as structured communicative acts that encode social hierarchy, values, and cultural identity. Uzbek traditionsare analyzed as a model of preserved ritual politeness, while English ceremonies are examined through the lens of modernization andindividualization. The study contributes to linguoculturology by demonstrating how verbal and non-verbal etiquette reflects culturallyspecific worldviews

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