Работы, цитирующие эту работу

Работ: 2

Работа: A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   СтатьяVirtual Reality Applications and ImpactsJournal of Computer Information Systems2023Цитирований: 10

   ABIABI:AkademIndex/openalex/2023.article.000001

2. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   СтатьяVirtual Reality Applications and ImpactsAnnals of Operations Research2023Цитирований: 2

   ABIABI:AkademIndex/openalex/2023.article.000041