Работы, цитирующие эту работу

Работ: 2

Работа: The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

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   СтатьяVirtual Reality Applications and ImpactsJournal of Computer Information Systems2023Цитирований: 10

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   СтатьяDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration2025Цитирований: 1

   ABIABI:AkademIndex/openalex/2025.article.000990