Big Data consumer analytics and the transformation of marketing
Sunil ErevellesUniversity of North Carolina at Charlotte, Department of Marketing, 9201 University City Boulevard, Charlotte, NC 28223, USANobuyuki FukawaMissouri University of Science and Technology, Department of Business and Information Technology, Rolla, MO 65409, USALinda E.SwayneUniversity of North Carolina at Charlotte, Department of Marketing, 9201 University City Boulevard, Charlotte, NC 28223, USA
2015en
ABI
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