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Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

Yogesh K. DwivediDepartment of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, Maharashtra IndiaNir KshetriBryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, NC USALaurie HughesDigital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, Wales UKNripendra P. RanaDepartment of Management and Marketing, College of Business and Economics, Qatar University, Doha, QatarAbdullah M. BaabdullahDepartment of Management Information Systems, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi ArabiaArpan Kumar KarDepartment of Management Studies, Indian Institute of Technology Delhi, Hauz Khas, New Delhi, IndiaAlex KoohangSchool of Computing, Middle Georgia State University, Macon, GA USASamuel Ribeiro‐NavarreteESIC University, Madrid, SpainNina BeleiInstitute for Management Research, Radboud University Nijmegen, Nijmegen, The NetherlandsJanarthanan BalakrishnanDepartment of Management Studies, National Institute of Technology, Tiruchirappalli, IndiaSriparna BasuFORE School of Management, New Delhi, IndiaAbhishek BehlManagement Development Institute, Gurgaon, IndiaGareth H. DaviesSchool of Management, Swansea University, Swansea, UKVincent DutotEM Normandie Business School, Métis Lab, 30-32 Rue Henri Barbusse, 92110 Clichy, FranceRohita DwivediPrin. L. N. Welingkar Insititute of Management Development and Research, Mumbai, IndiaLeighton EvansDepartment of Media and Communication, Swansea University, Swansea, UKReto FelixRobert C. Vackar College of Business & Entrepreneurship, University of Texas Rio Grande Valley, 1201 W University Dr, Edinburg, TX 78539 USARichard Foster-FletcherMihalis GiannakisAudencia Nantes Business School, 8 Route de La Jonelière, B.P. 31222, 44312 Nantes, Cedex 3 FranceAshish GuptaMarketing Area, Indian Institute of Foreign Trade (IIFT), New Delhi, IndiaChris HinschSeidman College of Business, Grand Valley State University, 1 Campus Dr, Allendale, USAAnimesh JainGovernment Relations & Policy at MKAI, New Delhi, IndiaNina Jane PatelKabuni and University of Reading, Reading, UKTimothy JungFaculty of Business and Law, Manchester Metropolitan University, Manchester, UKSatinder JunejaBirlasoft Limited, Marketing Area, Indian Institute of Foreign Trade (IIFT), New Delhi, IndiaQeis KamranDepartment of Engineering Technology, University of Twente, Enschede, NetherlandsSanjar Mohamed ABNeeraj PandeyMarketing Area, National Institute of Industrial Engineering, Mumbai, IndiaSavvas PapagiannidisNewcastle University Business School, Newcastle Upon Tyne, UKRamakrishnan RamanSymbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, IndiaPhilipp A. RauschnabelDigital Marketing and Media Innovation, College of Business, Universität Der Bundeswehr München, Werner-Heisenberg-Weg 39, 85577 Neubiberg, GermanyPreeti TakMarketing Area, Indian Institute of Foreign Trade (IIFT), New Delhi, IndiaAlexandra TaylorFaculty of Business and Law, Manchester Metropolitan University, Manchester, UKM. Claudia tom DieckFaculty of Business and Law, Manchester Metropolitan University, Manchester, UKGiampaolo VigliaDepartment of Economics and Political Science, University of Aosta Valley, Aosta, ItalyYichuan WangSheffield University Management School, The University of Sheffield, Sheffield, UKMeiyi Yan
2023en
ABI

Аннотация

The Metaverse has the potential to form the next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite the many forecasted benefits from the metaverse, its negative outcomes have remained relatively unexplored with the majority of views grounded on logical thoughts derived from prior data points linked with similar technologies, somewhat lacking academic and expert perspective. This study responds to the dark side perspectives through informed and multifaceted narratives provided by invited leading academics and experts from diverse disciplinary backgrounds. The metaverse dark side perspectives covered include: technological and consumer vulnerability, privacy, and diminished reality, human-computer interface, identity theft, invasive advertising, misinformation, propaganda, phishing, financial crimes, terrorist activities, abuse, pornography, social inclusion, mental health, sexual harassment and metaverse-triggered unintended consequences. The paper concludes with a synthesis of common themes, formulating propositions, and presenting implications for practice and policy.

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