Работы, цитирующие эту работу

Работ: 2

Работа: Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   СтатьяConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services2024Цитирований: 2

   ABIABI:AkademIndex/openalex/2024.article.000027

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   СтатьяTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001145