Работы, цитирующие эту работу

Работ: 4

Работа: Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

1. Is face and information availability important in green purchasing among young consumers?

   Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

   СтатьяEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications2024Цитирований: 4

   ABIABI:AkademIndex/openalex/2026.other.045871

2. A strategic roadmap to overcome blockchain technology barriers for sustainable construction: A deep learning-based dual-stage SEM-ANN approach

   Atul Kumar Singh, V. R. Prasath Kumar, Muhammad Shoaib +2

   СтатьяBlockchain Technology Applications and SecurityTechnological Forecasting and Social Change2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.000057

3. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   ГлаваDigital Marketing and Social MediaStudies in computational intelligence2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.chapter.000132

4. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   СтатьяTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001145