Работы, цитирующие эту работу

Работ: 3

Работа: Go digital: can the money-gift function promote the use of e-wallet apps?

1. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

   Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4

   СтатьяDigital Marketing and Social MediaJournal of Business Research2023Цитирований: 4

   ABIABI:AkademIndex/openalex/2023.article.000075

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   СтатьяTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001145

3. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   СтатьяDigital Marketing and Social MediaBritish Food Journal2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.002300