Push and pull motivation factors: a panacea for tourism development challenges in Oluminrin waterfalls, Nigeria

Motivation that enhances tourists’ behaviour to visit tourism destinations can be investigated by using the Push–pull factor approach. This study investigates the push and pulls factors and challenges facing visitation to Oluminrin waterfalls, Nigeria. It achieves its objective using data obtained using a structured questionnaire for150 tourists at the site, and the data are analysed using Statistical Package for Social Sciences version 21. The results show that the tourists are attracted to the site mainly because of pull factors, such as rock climbing and waterfall inherent in the site, while the push factors attracting the tourists include socialisation and escape from work. Also, the major challenge faced by the tourists is distance between the location and their residence, making it difficult to be accessible. The study recommends the need for the management of the tourist centres to improve these pull factors, such as heritage/culture, city enclave, comfort/relaxation, beach resort, outdoor resources, rural and inexpensive /budget and challenges faced by the tourists to meet due to push factors, such as cultural experiences, escape, re-experiencing family, sports, and prestige.

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