Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
Rajan VaradarajanMays Business School at Texas A&M University, College Station, TX, USARoman WeldenUniversity of Tennessee, Knoxville, USAS. ArunachalamIndian School of Business, Hyderabad, IndiaMichael HaenleinESCP Business School, Paris, FranceShaphali GuptaMICA, Ahmedabad, India
2021en
ABI
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