Работы, цитирующие эту работу

Работ: 3

Работа: The value relevance of digital marketing capabilities to firm performance

1. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   СтатьяDigital Marketing and Social MediaCogent Business & Management2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.000273

2. Social Media Advertising as a Marketing Tool

   Leena Jenefa, M. Jayakumar, C. N. Vidya Lakshmi +3

   ГлаваDigital Marketing and Social Media2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.chapter.000167

3. Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

   Latha Arumugham, Mohanamani Palanisamy, Maria Tresita Paul V. +1

   СтатьяManagement and Marketing EducationApplied AI Letters2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.006486