Social media celebrities and new world order. What drives purchasing behavior among social media followers?
Hamza Kaka Abdul WahabAccra Institute of Technology, Business School, GhanaMeng TaoExecutive Dean, International Business College, Dongbei University of Finance and Economics, ChinaAnushree TandonTurku School of Economics, University of Turku, FinlandMuhammad AshfaqCollege of Management, Shenzhen University, Nanshan District, Shenzhen, 518060, Guangdong, ChinaAmandeep DhirDepartment of Management, School of Business & Law, University of Agder, Kristiansand, Norway
2022en
ABI
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