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Stereotype content model across cultures: Towards universal similarities and some differences

Amy J. C. CuddyNorthwestern University, Evanston, Illinois, USA. [email protected]Susan T. Fiske¶Princeton University, Princeton, New Jersey, USAVirginia S. Y. Kwan¶Princeton University, Princeton, New Jersey, USAPeter GlickLawrence University Appleton Wisconsin USAStéphanie Demoulin[Catholic University of Louvain, Louvain-la-Neuve, Belgium]Jacques‐Philippe Leyens[Catholic University of Louvain, Louvain-la-Neuve, Belgium]Michael Harris BondChinese University of Hong Kong , Shatin, New Territories, Hong KongJean‐Claude CroizetUniversity of Poitiers, Poitiers, FranceNaomi EllemersLeiden UniversityLeiden, the NetherlandsEd SleebosLeiden UniversityLeiden, the NetherlandsTin Tin HtunJapan Women's Univ., Tokyo, JapanHyun Jeong KimEwha Women's University, Seoul, South KoreaGregory R. MaioCardiff University, Cardiff, Wales, UK;Judi PerryUniversity of Tromso, Tromso, NorwayKristina PetkovaInstitute of Sociology, Sofia, BulgariaValery TodorovInstitute of Sociology, Sofia, BulgariaRosa Rodríguez‐BailónUniversity of Granada. Granada, SpainElena MoralesUniversity of Granada. Granada, SpainMiguel MoyaUniversity of Granada. Granada, SpainMarisol PalaciosUniversity of Granada. Granada, SpainVanessa SmithUniversity of Costa Rica, San Pedro, Costa RicaRolando Pérez SánchezUniversity of Costa Rica, San Pedro, Costa RicaJorge ValaUniversity of Lisbon Lisbon, PortugalRené ZieglerEberhard-Karls-Universitaet Tuebingen, Tuebingen (Germany)
2009en
ABI

Аннотация

The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N=1,028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.

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