Работы, цитирующие эту работу

Работ: 3

Работа: Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

1. Impact of Samarkand’s Destination Attributes on International Tourists’ Revisit and Word-of-Mouth Intention

   Sanjar Jumanazarov, Alisher Kamilov, Kiattipoom Kiatkawsin

   СтатьяDiverse Aspects of Tourism ResearchSustainability2020Цитирований: 1

   ABIABI:AkademIndex/openalex/2020.article.000161

2. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

   Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

   СтатьяConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics2024Цитирований: 0

   ABIABI:AkademIndex/openalex/2024.article.002428

3. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

   Mei Kei Leong, Kian Yeik Koay

   СтатьяEnvironmental Sustainability in BusinessActa Psychologica2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001449