Работы, цитирующие эту работу

Работ: 2

Работа: Customer engagement behaviours in social media: capturing innovation opportunities

1. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   СтатьяMisinformation and Its ImpactsJournal of Computer Information Systems2023Цитирований: 4

   ABIABI:AkademIndex/openalex/2023.article.000414

2. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ГлаваDigital Marketing and Social MediaTourism, hospitality & event management2024Цитирований: 1

   ABIABI:AkademIndex/openalex/2024.chapter.000106