Работы, цитирующие эту работу

Работ: 3

Работа: Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

1. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   СтатьяMisinformation and Its ImpactsJournal of Computer Information Systems2023Цитирований: 4

   ABIABI:AkademIndex/openalex/2023.article.000414

2. From Credibility to Advocacy: An <scp>SOR</scp> Model of Consumer Engagement and Authenticity in Functional Foods and Beverages Market

   Manabhanjan Sahu, Furquan Uddin, Md Billal Hossain

   СтатьяDigital Marketing and Social MediaThunderbird International Business Review2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001200

3. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   СтатьяDigital Marketing and Social MediaBritish Food Journal2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.002300