Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry
Nathaniel D. LineFlorida State University, Dedman School of Hospitality, USATarik DoğruFlorida State University, Dedman School of Hospitality, USADahlia El‐ManstrlyThe University of Edinburgh, Business School, UKAlex BuoyeFordham University, Gabelli School of Business, USAEd MalthouseNorthwestern University, Medill School of Journalism, Media, Integrated Marketing Communications, USAJay KandampullyOhio State University, Department of Human Sciences, USA
2020en
ABI
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