Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
Yu-Shan ChenDepartment of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City, 237, TaiwanChing‐Hsun ChangDepartment of Business Administration, Tamkang University, New Taipei City, Taiwan
2012en
ABI
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