Tourism: Principles, Practices, Philosophies

Preface. PART ONE: TOURISM OVERVIEW. Tourism in Perspective. Tourism Through the Ages. Career Opportunities. PART TWO: HOW TOURISM IS ORGANIZED. World, National, Regional, and Other Organizations. Passenger Transportation. Hospitality and Related Services. Organizations in the Distribution Process. Attractions, Entertainment, Recreation, and Other. PART THREE: UNDERSTANDING TRAVEL BEHAVIOR. Motivation for Pleasure Travel. Cultural and International Tourism for Life's Enrichment. Sociology of Tourism. PART FOUR: TOURISM SUPPLY, DEMAND, POLICY, PLANNING, AND DEVELOPMENT. Tourism Components and Supply. Measuring and Forecasting Demand. Tourism's Economic Impact. Tourism Policy: Structure, Content, and Process. Tourism Planning, Development, and Social Considerations. Tourism and the Environment. PART FIVE: ESSENTIALS OF TOURISM RESEARCH AND MARKETING. Travel and Tourism Research. Tourism Marketing. PART SIX: TOURISM PROSPECTS. Tourism's Future. Glossary. Index.

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