The interplay of strategic and internal green marketing orientation on competitive advantage
Karolos PapadasCoventry University, School of Marketing & Management, Priory Street, CV1 5FB Coventry, United KingdomGeorge J. AvlonitisAthens University of Economics & Business, Department of Marketing & Communication, 76 Patission Street, 104 34 Athens, GreeceMarylyn CarriganUniversity of Keele, Keele Management School, The Darwin Building, Keele, Newcastle ST5 5SR, United KingdomLamprini PihaNational and Kapodistrian University of Athens, Department of Economics, 1, Sofokleous Street, 105 59 Athens, Greece
2018en
ABI
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