Работы, цитирующие эту работу

Работ: 3

Работа: Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

1. Marketing micro-credentials: understanding learners' engagement and willingness to pay more

   Poh Kiong Tee, Tat‐Huei Cham, Eugene Cheng‐Xi Aw +2

   СтатьяOnline Learning and AnalyticsInternational Journal of Educational Management2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.000721

2. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   ГлаваDigital Marketing and Social MediaStudies in computational intelligence2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.chapter.000132

3. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   СтатьяTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001145