Understanding the use of Virtual Reality in Marketing: A text mining-based review
Sandra María Correia LoureiroMarketing, Operations and General Management Department, Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE), Av. Forças Armadas, 1649-026 Lisbon, PortugalJoão GuerreiroMarketing, Operations and General Management Department, Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE), Av. Forças Armadas, 1649-026 Lisbon, PortugalSara EloyDepartment of Architecture and Urban Planning, School of Technology and Architecture, Instituto Universitário de Lisboa (ISCTE-IUL) and Technology and Architecture Research Center (ISTAR-IUL), Av. Forças Armadas, 1649-026 Lisbon, PortugalDaniela LangaroMarketing, Operations and General Management Department, Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE), Av. Forças Armadas, 1649-026 Lisbon, PortugalPadma PanchapakesanSchool of Hospitality, Tourism & Events Faculty of Social Sciences & Leisure Management, Taylor’s University Lakeside, Selangor, Malaysia
2018en
ABI
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