Работы, цитирующие эту работу

Работ: 2

Работа: How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships

1. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

   R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

   СтатьяConsumer Retail Behavior StudiesJournal of Marketing Analytics2024Цитирований: 0

   ABIABI:AkademIndex/openalex/2024.article.001023

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   СтатьяTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001145