Работы, цитирующие эту работу

Работ: 1

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   СтатьяDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration2025Цитирований: 1

   ABIABI:AkademIndex/openalex/2025.article.000990