Работы, цитирующие эту работу

Работ: 2

Работа: Mass prestige, brand happiness and brand evangelism among consumers

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   СтатьяDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration2025Цитирований: 1

   ABIABI:AkademIndex/openalex/2025.article.000990

2. A moderated mediation model of perceived social sustainability on brand evangelism

   Mei Kei Leong, Kian Yeik Koay

   СтатьяEnvironmental Sustainability in BusinessJournal of Consumer Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001836