Работы, цитирующие эту работу

Работ: 2

Работа: Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   СтатьяDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration2025Цитирований: 1

   ABIABI:AkademIndex/openalex/2025.article.000990

2. Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for it?

   Teck Choon Teo, Alisher Sulaymonov

   ПрепринтVirtual Reality Applications and ImpactsSSRN Electronic Journal2024Цитирований: 0

   ABIABI:AkademIndex/openalex/2024.preprint.000160