Работы, цитирующие эту работу

Работ: 2

Работа: What makes followers loyal? The role of influencer interactivity in building influencer brand equity

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ГлаваDigital Marketing and Social MediaTourism, hospitality & event management2024Цитирований: 1

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

   Wang Bo, Tat‐Huei Cham, Ian Phau

   СтатьяTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001145