Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust
Ming-Way LiDepartment of Marketing & Logistics Management, Chihlee University of Technology, No. 313, Sec. 1, Wunhua Rd., Banciao District, New Taipei City 220, Taiwan, ROCHsiu-Yu TengDepartment of Leisure and Recreation Management, National Taichung University of Science and Technology, No. 129, Sanmin Road, Sec. 3, Taichung 404, Taiwan, ROCChien-Yu ChenDepartment of Marketing & Logistics Management, Chihlee University of Technology, No. 313, Sec. 1, Wunhua Rd., Banciao District, New Taipei City 220, Taiwan, ROC
2020en
ABI
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