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Работа: Design aesthetics leading to m-loyalty in mobile commerce
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
СтатьяConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics2024Цитирований: 0ABI