Работы, цитирующие эту работу

Работ: 2

Работа: How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1
ГлаваDigital Marketing and Social MediaTourism, hospitality & event management2024Цитирований: 1
ABI
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
СтатьяConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics2024Цитирований: 0
ABI

Работы, цитирующие эту работу

Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence