Работы, цитирующие эту работу

Работ: 2

Работа: How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

1. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

   Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

   СтатьяConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics2024Цитирований: 0

   ABIABI:AkademIndex/openalex/2024.article.002428

2. The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands

   Blend Ibrahim, Razan Awadallah Awwad, Joe Hazzam +2

   СтатьяAI in Service InteractionsJournal of Foodservice Business Research2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.010916