Статья

The Effects of Religion on Indian Buying Behavior: A Conceptual Framework and Research Agenda

Ajit Kumar SinghAssociate professor: Amity University, Madhya PradeshSandeep RaghuwanshiAssistant Professor: Amity University Madhya PradeshArchana YadavAssistant Professor: GLA University MathuraArif HasanAssistant Professor: Amity University Madhya PradeshPriyanka SikarwarAssistant Professor: Amity University Madhya PradeshArun MishraAssociate Professor: Amity University Madhya PradeshV. KhareResearch Scholar: Amity University Madhya PradeshAbhishek SinghalAssociate Professor: Amity University Madhya Pradesh

2024en

ABI

Аннотация

This study looks at how religion affects what Indian people buy. It gives a plan and ideas for more research in this area. The research looks at lots of different books and papers to understand how religion influences what people buy. It studies things like what Indian people believe, the things they do for their religion, what they value, how they are part of a community, and how all these things affect what they buy. The plan also talks about people who don't follow any religion and the problems and good things about doing research on religion and buying stuff. It also talks about things that could make it hard to do this kind of research in the future. The study uses many different books and papers to get a good understanding of this topic including Aaker, Fournier, Brasel (2004), Ahmad, Rustam, Dent (2011), Allport (1950), Allport, Ross (1967).

Перевод пока недоступен

Идентификаторы

DOI: 10.61707/h5x41n93

Цитирования и источники

Цитирований: 2Использованных источников: 0

Показатели — AkademScholar