Evaluation of Reflective Measurement Models
Joseph F. HairMitchell College of Business, University of South Alabama, Mobile, USAG. Tomas M. HultBroad College of Business, Michigan State University, East Lansing, USAChristian M. RingleDepartment of Management Science and Technology, Hamburg University of Technology, Hamburg, GermanyMarko SarstedtBabeș-Bolyai University, Faculty of Economics and Business Administration, Cluj, RomaniaNicholas P. DanksTrinity Business School, Trinity College, Dublin, IrelandSoumya RayNational Tsing Hua University, Hsinchu, Taiwan
2021en
ABI
Аннотация
Abstract The goal of reflective measurement model assessment is to ensure the reliability and validity of the construct measures and therefore provides support for the suitability of their inclusion in the path model. This chapter introduces the key criteria that are relevant in reflective measurement model assessment: indicator reliability, internal consistency reliability (Cronbach’s alpha, reliability coefficient rho A , and composite reliability rho C ), convergent validity, and discriminant validity. We illustrate their use by means of the SEMinR package and a well-known model on corporate reputation.
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