The Destination Marketing Tools For “Seven Sufi Saints of Noble Bukhara” Pilgrimage Cluster

As the one of religious doctrines in Islam, Sufism, has aimed to strive in perfection. Taking into consideration intensive connection of cultures through trade and communication in Middle Ages, the territory of Central Asia became crossroad of civilization. Considered as one of the primarily philosophies, Tasavvuf (mysticism) school, its material and non-material heritage had begun from the territory of current Uzbekistan, where esteem of educational ideas have been continuously used for inter-cultural and inter-religious relationships. Particularly, Bukhara, known as the noble city, for being homeland of great thinkers, including seven holy Sufi saints. This paper will look at practical implantation of innovative technologies from the perspective of international practice on branding, SMM and management of pilgrimage clusters.

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