Digital marketing strategies, online reviews and hotel performance
Patrick De PelsmackerUniversity of Antwerp, Faculty of Applied Economics, Department of Marketing, Prinsstraat 13, 2000 Antwerpen, BelgiumSophie van TilburgArtesis Plantijn University College, Faculty of Management and Communication, Department of Hotel Management, Meistraat 5, 2000 Antwerp, BelgiumChristian HolthofArtesis Plantijn University College, Faculty of Management and Communication, Department of Hotel Management, Meistraat 5, 2000 Antwerp, Belgium
2018en
ABI
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