A social commerce investigation of the role of trust in a social networking site on purchase intentions
Nick HajliFaculty of Management, University of Tehran, IranJulian SimsBirkbeck, University of London, United KingdomArash H. ZadehDepartment of Marketing, C. Vackar College of Business and Entrepreneurship, The University of Texas Rio Grande Valley, United StatesMarie‐Odile RichardState University of New York Polytechnic Institute, United States
2016en
ABI
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