Работы, цитирующие эту работу

Работ: 2

Работа: The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ГлаваDigital Marketing and Social MediaTourism, hospitality & event management2024Цитирований: 1

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. Revisiting the Facilitators of Social Media Adoption within the Tourism Sector: An Empirical Investigation in an Emerging Economy

   Abdul Bashiru Jibril, Sulemana Bankuoru Egala, Solomon Abekah Keelson +2

   СтатьяDigital Marketing and Social MediaCurrent Social Sciences2024Цитирований: 0

   ABIABI:AkademIndex/openalex/2024.article.007955