Статья

Virtual reality, presence, and attitude change: Empirical evidence from tourism

Iis TussyadiahSchool of Hospitality and Tourism Management, University of Surrey, 56AP02 Austin Pearce Building, Guildford, GU2 7XH, United KingdomDan WangSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong KongTimothy JungFaculty of Business and Law, Manchester Metropolitan University, C2.27 Cavendish Building, Cavendish Street, Manchester, M15 6BG, United KingdomM. Claudia tom DieckFaculty of Business and Law, Manchester Metropolitan University, Righton Building, Cavendish Street, Manchester, M15 6BG, UK

2017en

ABI

Аннотация

The rapid development of virtual reality (VR) technology offers opportunities for a widespread consumption of VR tourism content. It also presents challenges to better understand the effectiveness of VR experience in inducing more favorable attitude toward tourism destinations and shaping visitation intention. Based on two studies, one conducted in Hong Kong with 202 participants and another in the United Kingdom with 724 participants, this research identified several positive consequences of the sense of presence in VR experiences. First, the feeling of being in the virtual environment increases enjoyment of VR experiences. Second, the heightened feeling of being there results in stronger liking and preference in the destination. Third, positive attitude change leads to a higher level of visitation intention. Therefore, this study provides empirical evidence to confirm the effectiveness of VR in shaping consumers’ attitude and behavior.

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Идентификаторы

DOI: 10.1016/j.tourman.2017.12.003

Цитирования и источники

Цитирований: 3Использованных источников: 0

Показатели — AkademScholar