Directions for increasing product competitiveness in industrial enterprises

Industrial enterprises are one of the important sectors of the national economy. At the same time, they are of great importance not only in the economy, but also in the social sector. The article discusses some issues of improving competitiveness and offers and recommendations for improving the competitiveness of products. In the capitalist countries, the term "competitiveness" rarely applies to commodities. It is mainly applied to companies, industries, economies of the neighboring countries. Therefore, it is understood that competitiveness is a complex indicator of the average consumer prices, the means of sale and the methods of consumption of consumer goods, produced in the country and abroad of the consumer, as well as its consumer value. In the world experience, it is necessary to pay attention to organizational, economic, material and technical conditions and social conditions as well as ownership to identify competitiveness. As a result of intensive reforms in the country, a number of positive results have been achieved in the field of industrial production and competitiveness. A number of statistical data can be provided as proof of our opinion. In the competitive advantage theory, productivity and competitiveness are achieved through strategic planning, innovation, training of staff, market research, resource-saving technology, information acquisition and other factors. The growth of industrial production in the republic was accompanied by a significant contribution to the high-tech production, with growth of 9.6% compared with the corresponding period of 2017 - 138.8%.

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