THE IMPORTANCE OF COUNTRY OF ORIGIN ON PURCHASING DURABLE CONSUMER GOODS:IN CASE OF KYRGYZSTAN

Main purpose of this study is to discuss the importance of country of origin as a determining factor of consumer attitudes and behaviors against imported durable goods in Kyrgyzstan. Also, to put forward perceived images of exporter countries in terms of quality, price and to develop recommendations. In this context the main research questions are consumers’ demographic features, the importance of country of origin, ranging durable goods exporter countries, comparing Turkey in terms of quality and price with other countries. According to results of the study, country of origin has a significant effect on purchasing. In terms of quality and price Europe, Japan and USA are on the top, Korea, Thailand and China are on the bottom. Between eight countries Turkish origin products are ranked in the middle. It is thought that the finding of it may be beneficial for exporting countries and their enterprises. JEL: M11, L68, M39

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