TRANSPORT IMPROVEMENT OF THE METHOD OF ASSESSING THE ATTRACTIVENESS OF INVESTMENT IN AUTOMOTIVE ENTERPRISES

Currently, the most developed methods of evaluating investment attractiveness are mainly applicable to industrial enterprises. The assessment of investment attractiveness of subjects of the motor transport sector of the economy needs to improve the methodological principles, especially in terms of a more complete account of the influence of factors on the macro and mezo levels. Based on the analysis of the existing practice of assessing the investment attractiveness of enterprises, the article considers the methodological basis for improving the evaluation technology of road transport organizations. The article considers the methodological basis for improving the evaluation technology of road transport organizations. In this article, the most detailed method of assessing the investment attractiveness of road transport organizations as a set of potentials for the functioning of road transport business entities, where each of the potentials in turn represents a weighted integral assessment of the most significant indicators of investment attractiveness.

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