LINGUISTIC FEATURES OF ENGLISH AND UZBEK ADVERTISING: LINGUISTIC AND PRAGMATIC ASPECTS

Advertising is where language, culture, and persuasion come together in a very dynamic way. This article looks closely at the language used in English and Uzbek advertisements, focusing on both the words and structures (lexical, syntactic, stylistic, and phraseological features) as well as the practical ways these messages persuade people (speech acts, persuasive strategies, and cultural adaptation). By comparing real examples from both languages, the study highlights not only the universal techniques advertisers use to influence audiences but also the ways that cultural context shapes communication. The analysis shows that English advertising often focuses on short, creative, and attention-grabbing messages that appeal to individual values and personal achievement. Uzbek advertising, on the other hand, emphasizes trust, family and community values, and expressions that are deeply connected to local culture.

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