COMPARATIVE STUDY OF MOTIVATIONAL SPEECH IN UZBEK AND WESTERN COMMUNICATION

This article presents a comparative study of motivational speech in Uzbek and Western communication, focusing on their linguistic, pragmatic, and cultural characteristics. Motivational speeches play an important role in influencing audiences, encouraging positive attitudes, and inspiring action. The study analyzes the structural organization, rhetorical devices, and pragmatic strategies used in motivational discourse in both Uzbek and Western contexts. Particular attention is given to how cultural values, social norms, and communicative traditions shape the style and effectiveness of motivational speech. The research employs comparative and discourse analysis methods to identify similarities and differences in persuasive techniques, emotional appeal, and speech strategies. The findings reveal that while both traditions aim to motivate and inspire audiences, Uzbek motivational speech tends to emphasize collective values, respect, and moral guidance, whereas Western communication often highlights individual achievement, self-confidence, and personal success. The study contributes to a deeper understanding of cross-cultural communication and provides insights into the role of language and culture in motivational discourse.

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